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Smart Online Marketing for Schools
Created by Rahul Subramaniam
Build a compelling school brand, reach the right families online, and continuously improve results with data. In under an hour you’ll craft a full funnel—from brand positioning to analytics—tailored to educational institutions.
Requirements
- Basic familiarity with websites and social media
- Comfort reading simple marketing terms like "campaign" and "click-through"
What you'll learn
- Craft a clear, differentiated school brand and audience profile.
- Plan and distribute content through SEO, social, and email channels.
- Select meaningful engagement KPIs and analyse them in GA4.
Learning path
7 modules • Each builds on the previous one
1
Define School Brand Position
Clarify the school’s unique values and promises to create a consistent marketing message.
1 video6 min
2
Identify Audience Personas
Map out key audience segments—students, parents, alumni—to tailor messages effectively.
1 video5 min
3
Craft Content Strategy
Plan website, blog, and social content that supports the brand and speaks to each persona.
1 video6 min
4
Optimize Website SEO
Apply on-page and local SEO tactics to boost visibility for prospective families searching online.
2 videos15 min
5
Track Social KPIs
Select and interpret engagement metrics—likes, shares, comments—to measure community connection rather than just revenue.
1 video7 min
6
Build Email Funnels
Design automated sequences that nurture prospective families from inquiry to enrollment.
1 video7 min
7
Analyze & Optimize Campaigns
Use A/B testing and analytics dashboards to refine content, ads, and emails for continuous improvement.
1 video6 min
Start Learning
Begin your learning journey
Modules7
Duration48 min
Science-backed learning
In-video quizzes and scaffolded content to maximize retention.
Key concepts
School Brand DefinitionAudience Persona DevelopmentGoal-Oriented Content Planning