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Created by Shaunak Ghosh
Build a measurable, high-velocity growth system to take LearnLens Studio from initial traction to thousands of users. You’ll define the right North Star metric, instrument a lightweight experiment loop, design product-led sharing, execute high-intent content/SEO, and make your product machine-readable for both Google and AI assistants.
8 modules • Each builds on the previous one
Define the one metric that represents real learning value (North Star), then map acquisition-to-retention using a simple funnel (AARRR) so every marketing action ties to measurable movement.
Set up an experiment loop: instrument key events, diagnose funnel drop-offs, run hypothesis-driven tests, and decide with statistical/decision thresholds appropriate for low-traffic stages.
Design the product experience so users reach “aha” fast, then naturally create public artifacts worth sharing (e.g., course summaries, study plans, progress proof) that drive the next users.
Understand viral growth mechanics: define the viral loop, measure K-factor, and design product triggers that increase invites/conversions while keeping the loop aligned with real user value.
Create content that captures users already trying to learn from YouTube: high-intent landing pages, “course from video” pages, comparisons, and programmatic templates designed to convert.
Build repeatable acquisition through communities and creators: ambassador programs, study groups, and partnerships with YouTube educators where LearnLens becomes part of their workflow.
Make your site and product machine-readable: implement core technical SEO, add JSON-LD schema (SoftwareApplication, FAQ, HowTo, Article), and build internal linking so both search engines and AI crawlers understand LearnLens.
Learn how LLM-based recommendations happen (training data + retrieval from the web + citations/knowledge graphs) and implement Generative Engine Optimization: trusted citations, consistent entity signals, structured pages, and distribution into sources AI systems pull from.
Begin your learning journey
In-video quizzes and scaffolded content to maximize retention.