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Build a Safe Creator Brand
Created by Shaunak Ghosh
Learn how YouTube and Instagram work, what a brand is, and how to make fun content safely. You’ll practice smart ways to grow followers, understand simple “algorithm” ideas, and learn safe, honest ways creators can earn money—with a trusted adult’s help.
Requirements
- Basic internet and app use
- Knowing what a video and photo are
- Understanding likes, comments, and following
- Knowing a trusted adult you can ask
What you'll learn
- Explain what social media is and name common actions like posting, following, and commenting
- Describe what a brand is and choose a safe theme, name, and simple style
- Identify basic creator parts of YouTube and Instagram, like channel, thumbnail, and Reels
Learning path
10 modules • Each builds on the previous one
1
What Social Media Apps Do
Learn what social media is and what people do on apps like YouTube and Instagram. You will also learn basic words like post, like, comment, share, and follow.
1 video4 min
2
What a Brand Really Is
A brand is what people think and feel about a creator or channel. Learn how a brand can have a theme, a name, colors, and a “promise” like making people laugh or teaching something.
1 video4 min
3
How YouTube Works for Creators
Learn what channels, subscribers, videos, playlists, and comments are on YouTube. Understand what viewers can do and what creators do (plan, record, edit, post).
1 video4 min
4
How Instagram Works for Creators
Learn what posts, captions, hashtags, Stories, and Reels are. Understand that Instagram is often about short videos and pictures, and it can be public unless you set it private (with an adult).
1 video4 min
5
Creating Content Safely and Kindly
Learn safety rules for kids online: protect personal info, use strong privacy settings with a trusted adult, be kind in comments, and know what to do if something feels wrong.
3 videos12 min
6
Making Fun Content People Enjoy
Learn how creators come up with ideas and make content that is fun, helpful, and safe. Try simple formats like how-to videos, drawing time-lapses, jokes, or “3 cool facts.”
2 videos13 min
7
Simple Content Strategy and Schedule
Content strategy means deciding who your content is for, what you will make, and when you will post. Learn an easy plan: theme + audience + posting days + repeatable ideas.
1 video5 min
8
Growing Followers the Right Way
Learn how creators grow by being helpful, posting consistently, and making it easy to find their content. Talk about basics like titles, thumbnails, captions, and (simple) hashtags—without tricks.
2 videos9 min
9
Algorithms: How Apps Choose Videos
An algorithm is like a helper recipe the app uses to guess what you might want to watch next. Learn simple signals like watch time, likes, comments, and “not interested,” and why good content matters most.
2 videos8 min
10
How Creators Make Money Safely
Learn the main money paths creators use: ads, sponsorships, and affiliate links. Talk about honesty (telling people it’s an ad), rules (often needing a parent), and choosing brands that match your values.
3 videos11 min
Start Learning
Begin your learning journey
Modules10
Duration69 min
Science-backed learning
In-video quizzes and scaffolded content to maximize retention.
Key concepts
What Social Media Is And What People Do ThereBuilding A Simple Brand People RememberYouTube And Instagram Creator Basics