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Created by Shaunak Ghosh
Learn how YouTube and Instagram work, what a brand is, and how to make fun content safely. You’ll practice smart ways to grow followers, understand simple “algorithm” ideas, and learn safe, honest ways creators can earn money—with a trusted adult’s help.
10 modules • Each builds on the previous one
Learn what social media is and what people do on apps like YouTube and Instagram. You will also learn basic words like post, like, comment, share, and follow.
A brand is what people think and feel about a creator or channel. Learn how a brand can have a theme, a name, colors, and a “promise” like making people laugh or teaching something.
Learn what channels, subscribers, videos, playlists, and comments are on YouTube. Understand what viewers can do and what creators do (plan, record, edit, post).
Learn what posts, captions, hashtags, Stories, and Reels are. Understand that Instagram is often about short videos and pictures, and it can be public unless you set it private (with an adult).
Learn safety rules for kids online: protect personal info, use strong privacy settings with a trusted adult, be kind in comments, and know what to do if something feels wrong.
Learn how creators come up with ideas and make content that is fun, helpful, and safe. Try simple formats like how-to videos, drawing time-lapses, jokes, or “3 cool facts.”
Content strategy means deciding who your content is for, what you will make, and when you will post. Learn an easy plan: theme + audience + posting days + repeatable ideas.
Learn how creators grow by being helpful, posting consistently, and making it easy to find their content. Talk about basics like titles, thumbnails, captions, and (simple) hashtags—without tricks.
An algorithm is like a helper recipe the app uses to guess what you might want to watch next. Learn simple signals like watch time, likes, comments, and “not interested,” and why good content matters most.
Learn the main money paths creators use: ads, sponsorships, and affiliate links. Talk about honesty (telling people it’s an ad), rules (often needing a parent), and choosing brands that match your values.
Begin your learning journey
In-video quizzes and scaffolded content to maximize retention.